Category Archives: Campaign

World Toilet Day 2014: a DOMEX Fiesta Way

Did you know,  an estimated 2.6 billion people worldwide do not have access to proper toilet facilities, particularly in rural areas of China and India. We may take it for granted that we have clean toilets at home, but on other places having a clean toilet means having a clean access to one of our basic needs.

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Community welcomes arrival of clean toilets in “Fiesta” video

It’s a scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility.

 

The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.

“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.

Clean toilets, germ-free communities

All over the country, people are welcoming the construction of new toilet facilities and the repair of dilapidated ones, since becoming aware of its role in disease prevention, especially among children.

According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.

“This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives,” Chua said.

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